OUIGI THEODORE, is the founder of the Brooklyn Circus clothing boutique. His unique style is a mix of old and new designs with an appreciation for vintage brands. Ouigi’s style has been called fop, preppy, Anglophile and even dandy.
His style has won him praise and adulation from his loyal fans in Brooklyn to those in Europe and Japan. With the Brooklyn Circus, Mr. Theodore said he wants to “refine the image of urban America. My dream is to see guys hanging on the corner in suits.”
Being an energetic guy, he realized he wasn’t suited for a desk job and with $8,000 he was able to scrape together, he was able to open his first shop in Brooklyn in 2006. In addition to his Brooklyn shop, he’s opened another flagship store in San Francisco, a store inside a store at Sir & Madame in Chicago, a pop-up store in Stockholm and sells to 25 specialty shops in Japan.